Is Direct Mail Dead?

We live in a digital world. Everywhere you look, digital marketing seems to have taken over the marketplace. Search engine optimization, social media, and pay-per-click ads have become the norm, which begs the question – what about traditional advertising? It’s easy to assume that in the race to capitalize on digital marketing techniques that old-fashioned […]

The Benefits of Direct Mail Call Tracking

Direct mail is still one of the most effective ways to market a company to the general public. But, it is only effective if you can track your results. One of the best ways to accomplish this goal is through direct mail call tracking, which is a service that provides unique phone numbers that can […]

How to Analyze and Test Direct Mail Campaigns

When it comes to marketing, you understand the value of coming up with a strong message and finding the right audience. Perhaps you developed some buyer personas and built a robust campaign to address their needs and concerns. Realistically speaking, though, you’re not going to sell everyone on the first try. In fact, it could […]

Keys to Direct Mail Success

When it comes to promoting your business, one of the most overlooked marketing tactics is direct mail. However, according to research, this strategy has a much better ROI than most digital alternatives. That being said, you need to make sure that you handle your direct mail marketing correctly. Without the right plan in place, you […]

Direct Mail is Still the Best Advertising for Restaurants

Everyone has to eat, and you have some of the best food in the area. However, how can you make sure that your potential customers know about you and what you have to offer? While there are plenty of digital marketing options available, one of the best methods is actually direct mail marketing. These days, […]

What You Need to Know About Postal Carrier Routes (and How They Affect Direct Mail Marketing)

Mail is one of those things that we tend to take for granted. Every day, we go to the mailbox to receive letters, but how often do we think about the time and energy that goes into standard mail delivery? When you’re a small business looking to build a direct mail marketing campaign, you need […]

Why Direct Mail is Still the Best Marketing for Restaurants

In today’s digital world, modern marketing techniques mostly take place online. Whether it’s through social media, search engine optimization, or web traffic, many businesses utilize digital marketing techniques to reach new customers. However, for restaurants, digital marketing shouldn’t be your primary resource. Instead, you should be using direct mail to reach your customers. In this […]

The Power of Direct Mail

In an effort to get the most out of our marketing dollars, we tend to underestimate the value of direct mail as an effective form of marketing and advertisement. However, statistics reveal that direct mail maintains a strong performance, with average ROIs of 15-17%. Direct mail marketing may have a reputation for its difficulties related […]

Vintage Restaurant Ads: Their Evolution Over Time

You might define a successful advertising campaign by its ability to capture an audience’s attention, provide valuable content, and incentivize that audience in such a way, that they convert to customers. Most interesting, though, is how advertising efforts have changed over time- how businesses previously communicated their value, versus how they provide value through content […]

New Trends in Restaurant Ordering

Restaurant ordering trends are evolving to meet the needs and desires of customers, with a focus on what people order, how they order, and why they order. It’s no secret that one of the major shifts has come as a result of access to mobile applications like UberEats and DoorDash. But what other factors influence […]