Jeff Grad co-founded Evolution Fresh in 1994 with Naked Juice’s Founder Jimmy Rosenberg. For two years, Jeff rigorously developed, crafted, and created the brand prior to its public launch in 1996. With his prior accomplishments in building the Naked brand, Jeff expanded upon that foundation to successfully expand Evolution Fresh’s footprint, growing the company from concept to over $4.5M in sales with 20% to 30% increases each year prior to its acquisition by Starbucks in November of 2011. Evolution Fresh takes a different approach to making juice. By taking the most flavorful fruits and vegetables and cold-pressing them using high pressure processing, the company provides healthy options for every step of the wellness journey.
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