Lance Graulich

Lance Graulich is the Founder and CEO of ION Franchising, a full-service franchise consulting and development firm that represents more than 650 leading franchise brands and opportunities. He is also the CEO of Franchise Food Guys, a restaurant consulting and franchise development company based in Las Vegas, Nevada.

With more than 25 years of experience with start-ups and franchising, Lance has served as the President of many franchise advisory councils and boards over the years.

Apple Podcast
Spotify
deezer
stitcher
radiopublic
Google Podcasts
radio.com
iHeart Radio
TuneIn
Amazon Music

Here’s a glimpse of what you’ll learn:

  • Lance Graulich talks about rising through the ranks from host to general manager at TGI Fridays
  • How much does it actually cost to construct a successful franchise system?
  • Lance’s advice for franchisees on a budget: don’t compromise on the essentials, but stay flexible with nonessentials
  • Lance reveals his typical marketing budgets for future or current franchisees
  • Lance’s strategies for managing and developing your franchisees as a business owner

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Always Direct Marketing, where consistency and simplicity meet to help you achieve your business goals. Are you searching for new customers with no avail? Do you spend too much time and money on expensive ad campaigns that bring in very little profit? If so, Always Direct Marketing is here to help!

Let’s be honest, most businesses are too busy with running their business to manage consistent mail marketing. That’s why Always Direct Marketing is the best choice for all of your mail marketing needs! Always Direct Marketing gives you all of the benefits of mail marketing, but without any of the hassle.

Always Direct Marketing’s team of expert entrepreneurs and designers have years of experience building successful businesses. While you work hard to run your business, Always Direct Marketing works hard to make sure your business thrives by guiding and supporting you through the marketing process.

In addition to guiding you through the mail marketing process, Always Direct Marketing’s staff can design and print all of your marketing materials for you! If you need business cards, flyers, menus, or anything else, Always Direct Marketing is here for you. They also understand the importance of multi-media marketing in today’s world. That’s why Always Direct Marketing also offers a digital marketing campaign that can help you build trust and loyalty with your customers.

When you choose Always Direct Marketing, you know you’re in good hands. Always Direct Marketing always puts their clients first – that’s why they have a no contract policy. They know that contracts can stifle your voice and limit your freedom, which causes your business to suffer. Instead, Always Direct Marketing prioritizes your freedom and flexibility to ensure you get the support and control you deserve.

What are you waiting for? Advertising for your business has never been easier! Visit alwaysdirectmarketing.com to get started today, or call 866-407-MAIL today to schedule an appointment.

Episode Transcript

Prologue  0:03

This is the Always Direct Podcast and we talk with movers and shakers of this world to learn about the ups and downs they went through to get where they are now. Let’s get started with the show.

John Rayyan  0:16

What’s going on, Lance, I want to thank you for coming on to Always Direct Podcast. My name is John Rayyan. And on this podcast, we try and talk with movers and shakers in this world to see what they did to get where they are now, Lance Graulich of ION Franchising, thank you so much.

Lance Graulich  0:31

Thanks for having me, John. Happy to be here.

John Rayyan  0:33

Thanks. Thanks. So yeah, so just the armor represents having to have emotional stuff, you know, you have to have steel around you constantly because you’re constantly being bombarded with negativity. And you got to be super damn aggressive if you want to. If you want to kill that gazelle, you have to go after it’s not gonna come to you. So that’s that, that the saber toothed tiger behind me in case you’re wondering, I love it. All right. So, Lance, you have had a really cool, interesting franchise career. You’ve touched everything from being a franchisee to being, you know, scaling a business helping companies grow. And now you’re consulting with tons and tons of 600 and 60s.

Leave a Reply

Your email address will not be published. Required fields are marked *