Lance Graulich

Lance Graulich is the Founder and CEO of ION Franchising, a full-service franchise consulting and development firm that represents more than 650 leading franchise brands and opportunities. He is also the CEO of Franchise Food Guys, a restaurant consulting and franchise development company based in Las Vegas, Nevada.

With more than 25 years of experience with start-ups and franchising, Lance has served as the President of many franchise advisory councils and boards over the years.

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Here’s a glimpse of what you’ll learn:

  • Lance Graulich talks about rising through the ranks from host to general manager at TGI Fridays
  • How much does it actually cost to construct a successful franchise system?
  • Lance’s advice for franchisees on a budget: don’t compromise on the essentials, but stay flexible with nonessentials
  • Lance reveals his typical marketing budgets for future or current franchisees
  • Lance’s strategies for managing and developing your franchisees as a business owner

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Episode Transcript

Prologue  0:03

This is the Always Direct Podcast and we talk with movers and shakers of this world to learn about the ups and downs they went through to get where they are now. Let’s get started with the show.

John Rayyan  0:16

What’s going on, Lance, I want to thank you for coming on to Always Direct Podcast. My name is John Rayyan. And on this podcast, we try and talk with movers and shakers in this world to see what they did to get where they are now, Lance Graulich of ION Franchising, thank you so much.

Lance Graulich  0:31

Thanks for having me, John. Happy to be here.

John Rayyan  0:33

Thanks. Thanks. So yeah, so just the armor represents having to have emotional stuff, you know, you have to have steel around you constantly because you’re constantly being bombarded with negativity. And you got to be super damn aggressive if you want to. If you want to kill that gazelle, you have to go after it’s not gonna come to you. So that’s that, that the saber toothed tiger behind me in case you’re wondering, I love it. All right. So, Lance, you have had a really cool, interesting franchise career. You’ve touched everything from being a franchisee to being, you know, scaling a business helping companies grow. And now you’re consulting with tons and tons of 600 and 60s.

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