Over one billion people use Facebook Messenger on a daily basis. So, it is the perfect outlet for you to market your business. Although, It may seem like an unusual place to market your business, messaging apps like Facebook Messenger are now more popular than social media. But, you need to have a smart strategy in place for it to be effective. Keep reading to learn about some great Facebook Messenger marketing strategies you can try today.
Get Content to People
Blasting out content to current and prospective customers no longer has to be done strictly via email. You can now use Messenger to get the job done. In fact, some studies have shown that using Messenger to get content to people is more effective than sending the same information via email.
Help Followers Find Relevant Content
Messenger can use chatbots to make it possible for your followers to find content that is most relevant to them. So, you can help your target audience in a passive way that is not intrusive to their lives. Here are some tips to ensure this strategy works well for you:
- Treat the chatbot like content marketing.
- Make sure your site is mobile-responsive.
- Inform your customers of how and where to contact you when they need customer service assistance.
- Include browsing menus whenever possible.
Engage Event Participants
Using Messenger is a great way to send information regarding special events you are hosting. You can easily and quickly send people reminders about the event as well as update them on the important details about it. You can even use it to send out a “Thank You” note after the event has ended. It is also an excellent way to send information that includes links that the recipients can use to get to other pages that have additional details. When everything for an event comes through the same channel, it produces a smooth and seamless experience for everyone.
Generate High-Quality Sales Leads
You can use the newness of using Facebook Messenger as a marketing tool to your advantage. The novelty of it alone can generate the interest of people who receive your messages. Currently, businesses that are using Messenger to reach out to potential customers are experiencing great success with it. People’s curiosity will be piqued, and they will likely investigate further simply because what they are seeing is new.
Renew Relationships With Potential Customers
Facebook ads are a fantastic way to capture the attention of potential customers who have previously reached out to you, for example, people who have visited your site to check pricing but ultimately did not make a purchase. In a situation like this, you can use click-to Messenger ads that offer a way for their questions to be answered. Similarly, you can use a sponsored ad to send relevant content and special offers to them.
Connect With Your Target Audience One-on-One
Facebook feeds are inundated with ads for various products and services. It can be hard for users to discern which ones are important and which are not. Simply adding your advertising to the mix will not do much to help your cause. However, when you send out targeted messages through Messenger, your ads will stand out and be noticed by the people you want to see them. Your audience will be able to see any ads you send without any other distractions. Plus, you get to choose where the viewers get directed once they click on the ad. So, you can easily send them to your website or you can initiate a Messenger conversation easily.
Provide Excellent Customer Service and Support
Using Facebook Messenger as a marketing tool allows you to provide excellent customer service and support. In today’s digital age, customers tend to prefer contacting businesses through electronic means rather than by making a phone call. Further, consumers expect to get a response to their communication relatively quickly. Many consumers will opt to do business with a competitor if their expectations are not met. When you use Messenger as a marketing tool, you can easily meet your customers’ expectations. Your first step is to allow customers to message you by using Messenger. It only takes a few clicks of your mouse to set this system up, and once you do, your customers will be able to see a “Message” button on your Facebook page. All they will need to do to contact you is to click that button. Immediately, they will be able to connect with you and you can respond to them quickly.
Using Facebook Messenger is an up and coming method of connecting with and marketing to your current and prospective customers. Getting in on this trend now will keep you ahead of your competition and will also endear you to customers. If you would like more information on using Facebook Messenger as a marketing tool, contact us today.