John Jantsch

John Jantsch is a marketing consultant, TEDx speaker, host of the Duct Tape Marketing Podcast, and best-selling author of 6 books, including his most recent publication, The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business. John is also the Founder and President of Duct Tape Marketing, where he helps business owners, professional services providers, and consultants boost sales and simplify their marketing approaches.

Because of his storied career and invaluable expertise, John has been featured in The New York Times, USA Today, Inc. Magazine, and many other popular publications.


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Here’s a glimpse of what you’ll learn: 

  • The importance of consistent content creation 
  • How John Jantsch maintained balance while running a company, raising kids, and managing creative projects 
  • John discusses how Michael Gerber’s book, The E-Myth, inspired him to start his marketing company
  • John’s business model and his effective approach to marketing
  • John talks about his successful authorial career

Resources Mentioned in this episode

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Episode Transcript

Prologue  0:03  

This is the Always Direct Podcast and we talk with movers and shakers in this world to learn about the ups and downs they went through to get where they are now, let’s get started with the show.

John Rayyan  0:16  

This is the Always Direct Podcast. My guest today is John Jantsch, his mission is to help small business owners streamline their marketing approach, increase revenue and scale strategically, by providing a proven practical and simple system called Duct Tape Marketing. John’s written over four books, has given talks all over about his expertise. And I’m very happy, very happy to have you as a guest on today. Thanks, John.

John Jantsch  0:40  

Oh, you bet John. Happy to be here.

John Rayyan  0:41  

Great. Great. Great. So yeah, so raising daughters and and business. It’s and being an entrepreneur. It’s It’s It’s a, it’s scary.

John Jantsch  0:51  

Yeah, it’s funny. I actually started my business about 30 years ago, and my children were quite small at the time. In fact, I think, I think I maybe only had two at the time. Maybe three one on the way who knows. But yeah, pretty crazy time to start a business. But now they’re they’re grown is matter of fact, two of them work for me and I and a third actually started growing marketing firms.

John Rayyan  1:14  

So really competing with big papa. Yeah.

John Jantsch  1:19  

So there’s so many people that need marketing help, there’s no reason to think that we have any competition, frankly.

John Rayyan  1:26  

Yeah, it’s limitless. Honestly. You’re right. So I’ve been I’ve been, you know, I got your book on Audible a couple of weeks ago. And I’ve been listening to trying to get it through a couple chapters a day or a day, a chapter a day, it hasn’t worked out as perfectly as I planned it. But I have been really enjoying your book. And actually, I’m going to apply a lot of what you started talking about in your chapters right away. Things that are sometimes some things are just obvious that you just need somebody just to say, hey, dummy, go back and do it again. I mean, this is obvious, some of them are, but the things that I’m missing are the obvious ones, like getting more getting creating more information that you can give away. I’m just so like, I don’t know, if it’s laziness, or I’m insecure. I don’t know what it is. But I just don’t like creating content as much as I should. But it’s so vital, according to your your book.

John Jantsch  2:16  

Well, I think it’s become even more so. But I mean, there’s no question, it takes a fair amount of work. Some people don’t like doing it. Some people, you mentioned confidence. I mean, sometimes people, I work with small business owners all the time. And if I told them sit down and write a blog post, they’re like, Oh, I’m not a good writer. I don’t know what to do. You know, but then I could ask them, Well, tell me about your business. Tell me how to get this fixed. Tell me what you do over here. And they’ll talk for hours, you’re sometimes you just have to find a way to make it easy for yourself and less intimidating. I, you know, I do a lot of recording of folks that I let them talk for a long time. And we take that content that’s been recorded and turn it into maybe several forms of content. So you might consider that, you know, I always tell people start with video. Because you you’ve got one form of content, you can strip out the audio.

John Rayyan  3:06  

So you’ve got a second form of content, and you can get it transcribed. So now you’ve got three forms of content. It’s very true. And actually, you’re darn right about that. And that’s actually why we’re here right now. This is why I started I, I had been talking to some of the people in my in my business associates and I say, you know, I really want to get on YouTube. And I really want to get out there. I just don’t know how I’m like, I get in front of the camera. I bought like $1,000 camera and I bought the lights. And then I started recording and I realized I’m like, I’m a nervous wreck. I can’t even believe I can’t even talk normally for the kid. But then I got used to it. And I never posted anything, but then I hired Rise25 to do all my stuff for me. And now I’m I’m getting the hang of it is so I mean I should’ve done this five years ago.

John Jantsch  3:47  

Yeah, yeah. Yeah. And how old are you? John? Is my bad. The day to start? How old am I am? 60. 60

John Rayyan  3:53  

a while. So you know, a lot of people, you know, the whole internet boom came when you were a really you’re already an adult? I mean, you are very, you’re an inspiration for a lot, I think because you didn’t you didn’t sit there and say, Oh, that’s the young man’s game. Now you jumped on right away and ran with it.

John Jantsch  4:12  

Yeah, it’s funny. I tell people all the time. I mean, I I you know, when I started my marketing consulting business, we didn’t have the internet. We didn’t have websites, we didn’t use email, even

John Rayyan  4:23  

email.

John Jantsch  4:24  

Imagine our business today without you know any of those things. And so, yeah, I you know, I think the biggest thing that I tell people all the time is that that my point of view is never changed my point of view that market is a system and it starts with strategy before tactics. It doesn’t really matter what the technology is. It’s all about human beings, convincing other human beings that they can provide value. And sure we have all these tools that now change the buying journey and change, you know how we can go to market but I think in the end, we’re still trying to accomplish the same thing.

John Rayyan  4:55  

You’re absolutely right. But, you know, when I’m reading when I’m reading business success books. And I’m sure I know I’m not the only one. I’m just one of a million who feel this way a billion probably that feels this way, as I start to become, like, my goodness, all these Yeah, there’s so many things. So there’s so many sources out there, but you become paralyzed by the amount of choices. And then you have to learn these things unless you want to hire somebody and pay an astronomical amount of money. Or, I guess that’s where Duct Tape Marketing comes in, where it’s more affordable. But I mean, still you there’s a lot of legwork that you need to do. But you’re also running a company, you’re also raising kids, and he’s just like, I can’t learn anything else. Right now. I just need to focus on what I’m doing. So I don’t mess up my existing business. How do you handle that?

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